Stories Inside the Man Cave

Lets Talk About It: The mastermind behind Texas Longhorn football's compelling digital media, Derek Ochoa

Shawn Clynch, Mike Murphy, Michael Hardge, & Maurice Harris Season 1 Episode 534

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0:00 | 32:29

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We sit down with Texas Football digital media producer Derek Ochoa to get the real story behind the cinematic clips that dominate your feed on Saturdays. We talk through the planning, the sprinting, and the split-second decisions that turn a game into a weekly social media story, plus how he protects family time in a nonstop season. 

• why college football content feels like “pure cinema” now 
• how the Texas creative team plans ideas during the week 
• who shoots what on game day and how interns fit in 
• the tunnel workstation system that gets photos posted fast 
• using trending audio and sound bites to build player storylines 
• the Texas Tech comeback lesson on never packing up early 
• balancing the grind with family, PTO, and recharging in July 

Follow anything Texas football related on social media. Shoot, even follow Derek Ochoa.


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Welcome And Game Day Setup

SPEAKER_01

Thank you for joining us for this episode. I am Sean Clinch, the host and producer of stories inside the Medicaid Podcast. You know, how to box the monthly way. We can see the light on the horizon for the greatest game on earth, Archie Boys, to kick off another season. And nice segue. Uh, I have an answer for all of those defending game days. Are you planning a night in or hosting the crew? Hey, don't stress about running out to grab drinks. My friend Dave Ramirez over at Northwest Hills Liquor has you completely covered. They will literally bring the party right to your door with fast delivery. Remember, you must be at least 21 years of age to order, so go check them out. Northwest Hills Liquor, where you're a guest, not a customer.

Why College Football Social Pops

SPEAKER_01

Now, I question you have you noticed college football in particular? The social media creativity, the pure cinema, that it is daily, hourly, weekly for almost all college football programs across the country. Well, in particular, the University of Texas, they do such a phenomenal job. And I want to give you an example of what I'm talking about.

SPEAKER_00

It's always been always it's your moment. Get your voice up.

SPEAKER_01

Chills. See it? Chill bumps. The hype, the energy, it's phenomenal. I mean, I know all across the country I love it because the great game of college football every day is a new chapter, every week a new chapter, and we're about to meet the guy who is responsible for all of the digital media assets and the creativity, the mastermind, if you will. Derek Achoa and the UT Football Digital Media. Let's talk about it.

Meeting The Mind Behind UT Video

SPEAKER_01

When that big bovine named Bivo jumps out, and you guys magically that tight shot, slow motion, and it just looks and sounds better with Jimi Hendrix under the track there. Derek Ochoa, do you ever just look at work like that and think, damn, that was good?

SPEAKER_05

Uh I try not to, but you know, sometimes when you see something that you really enjoy, and if I think it's cool, I hope the fans will think it's cool too. So that that's a good part of it. You know, going back, watching my footage after a game, it's always kind of hard to see in real time like what I've what I've caught or what I captured, or if something's really in focus after a play. But you know, late Saturday night, early Sunday morning, when I get to go back through my footage and our you know, our other creative footage, that's when I can really appreciate you know what we capture and turn it into some movie magic.

SPEAKER_01

You know, it's funny, just for people wondering, so Derek Acho and I, we met on the tail end of my the last six years of my I think 20-year media career. I was at KVU, the ABC affiliate in Austin, and and I noticed him, and no, the media team's always done a great job at Texas, but Derek, he's in a different gear. And and I I take pride in sprinting and dodging, and it's just a little hard in those tight spaces behind the benches, especially at Oklahoma State and Stillwater, um, back in the Big 12 days. But somehow, Derek, he obviously you get to use greater privileges. You can go in front of the team on the field. But I I want to I never something I wanted to do always was clock you in the 40. Because you're running with a small camera and whatever else you have with you. That's how we met, and I was like, that's my guy right there. And then you see his work. But you have put together and assembled, I don't know how many years straight now. It has to be the best, if not one of the best, uh digital media, creative media teams in the country in college football.

SPEAKER_05

Well, appreciate that. Yeah, I appreciate that. Yeah, we we take a lot of pride in what we do. I think, you know, we have great work, not only, you know, in our video team with our you know, student interns and our athletics creative team, but I feel like our photography is, you know, uh stands up above the rest as well as our graphic design. So I think we're a well-rounded creative team for sure. And you know, credit to our to our staff. They they do a great job, you know, making sure they're in the right spot to get a specific picture on game day, or if we know a celebrity is coming through that we have someone kind of keyed in on them, making sure that they uh are in the right spot to capture that photo or get a selfie video with them if

Brainstorming The Weekly Content Plan

SPEAKER_05

they're on the sidelines. So definitely a collaborative effort. You know, during the week, I'm always kind of brainstorming, making notes in my phone, you know, texting our crew like, hey, it would be cool if we try this, or you know, really encouraging our interns to bring ideas to the table, whether it's you know, a full-on video edit they want to produce or a trending audio or you know, a meme or or something that you know that's kind of trending online to kind of really keep our audience engaged. So, you know, throughout the week we're game planning. Um, but a lot of it kind of you know depends on what happens on the field, right? So uh once the game happens, that's kind of when the real work starts. Um, you know, seeing you know who performed well, you know, what kind of video highlight we're gonna put out after, what great photos we have, who might have broken a record statistically. So once we kind of have that info in front of us, then we're kind of really game planning on how we want to lay out the week. And you know, we'll meet a good amount of times during the week informally, and then you know, we'll have a big content meeting uh towards the end of the week and really nail down, you know, who's gonna be responsible for the vivo video or who's gonna be responsible for editing the players arriving at the stadium. So everyone kind of knows their role, but we're all kind of collaborating and pitching in for the final product.

SPEAKER_01

So here this is just one of the two collages I made uh for you with pictures you gave me. I mean, I I can't imagine, I mean, I'm sure you remember every photo that you archive and keep, but how many members do you have on your team, including interns? And these are just some photos of Derek in action, Derek with some of some former Longhorns that you recognize, and of course, you guys celebrate the victories because it is a collaborative team effort with the actual Texas football team.

Inside The Texas Creative Team

SPEAKER_05

Yeah, so currently we have three full-time staff members. Um, I'm kind of the lead video producer, um, as well as obviously overseeing our team and running the direction on social media. Um, Kyle Barkle, he's our assistant creative director. He oversees our social media design work and he's our lead photographer. So all the graphics you see on social on our Twitter and Instagram, Facebook, you know, that comes from him. Um, we work collaborative on that. I'm more of a video guy, like I couldn't really put together a graphic if you know I was in a situation to do it. So I trust and rely on him and you know, for him to kind of put it together and we work together making sure everything looks good and there's no misinformation on there or you know, spelling. And so we work together on that. But you know, all the graphics will come from him, and then we have Donovan Mosel, who is our um you know, newest hire. He you know works a little bit in the recruiting side, but also one of our photographers, and then we have about you know, varying from about you know eight to ten student interns that'll work, you know, on graphic design or they work on video during the week in the office with us, but then on game day, you know, they become our other videographers and our other photographers helping us capture all those angles.

SPEAKER_01

Have you ever checked how many steps that you take on a game day?

Game Day Starts Hours Early

SPEAKER_01

And I'm talking about three to four hours prior because you guys are moving. I mean, when does that plan, the game plan, when do you guys begin to execute that game plan?

SPEAKER_05

Yeah, so I haven't really tracked. Uh I feel the next day, you know, I'm getting a little older. So uh I'm at my kit kitchen table right now. I'll do a lot of work here at night during the season. So I have my massage roller heating pad right next to right next to me to kind of loosen my back up a little bit. Uh but you know, on game day, I I get really antsy, so I like I like to get there really early. Um so you know, we'll we'll get there early, kind of hang out at the office, make sure all the equipment's charged up, all our memory cards are clear, ready to roll. But you know, the one of the biggest things, the first things we kind of capture is when Vivo arrives on Vivo Boulevard. So, you know, making sure we have people in place to get you know the main angle of that. But you know, we have sit at least six home games a year. So, you know, once those first couple home games kind of pass through, we try to think of unique angles that we can kind of capture it in a different way. Um, so that way it's not the same every week that we're posting, or if we have an idea we want to try out, you know, we'll send somebody, you know, up on the catwalk, you know, she's walking up to kind of get that overhead shot. Um so that's kind of where we first start. And then you know, from there we're rolling. Um, you know, a lot of times I'm in the locker room getting that that footage of the guys, you know, putting their pads on, getting taped up. You know, the headphone shots are always thinking are really cool, showing them kind of getting zoned in. And, you know, we're capturing the warmups, we're capturing, you know, the pregame. They actually have the shoulder pads on, you know, all the way basically to the locker room celebration at the end. So uh it's kind of hard uh to sit down uh once what we get rolling. But like you said, you know, we're on the move, trying to make sure, you know, if a play has happened, we're there to capture it. I I can sit still. Uh, you know, we have a couple of people that we do have locked in on certain spots in the field, so we know we can count on them, you know, to get the game match and stuff. But I feel like for me, what keeps me kind of engaged is you know getting those you know, tight detail shots, you know, the cinematic, you know, NFL films type things. You know, that was always a big inspiration when I was, you know, just starting out, seeing what NFL films did, um, you know, tight shot on the eyes or the cleats running and you know, stuff like that. So that's what I kind of try to focus on before the snap, and then once the snap happens, you know, I'm trying to follow the ball and get that. But um, you know, I I I can't sit in the same spot. I gotta move up and down the sideline, I gotta get into the bench after a big play happens. So that kind of gets me, you know, keeps me engaged, you know, moving around.

How Highlights Hit Social Fast

SPEAKER_01

I have to I have to ask you this because I've always been curious who is responsible for placing the the content on social media and how do you guys get it on social media so quickly on game day when those of us who are now, you know, me and my I'm in the next chapter of my life now, post media. I can't get a signal on the LBJ lawn or in the stadium, but you guys magically, I mean, it is almost like real time. Who is it a is it everyone have access to you know putting content online?

SPEAKER_05

We have a good workflow, not everyone has access to our page. Um, you know, on game day we have someone who's solely responsible for going through the content we upload and publishing the content, you know, whether that's watching, you know, the ESPN feed to kind of get that first initial clip right off the TV feed, or you know, once a big play happens, you know, our photographers know if it, you know, if they capture it, we have a couple assigned photo runners to where they know to go check in with their, you know, their partner. So, you know, if Kyle Barkle, he gets a great shot of a touchdown or a celebration, one of our interns is assigned to him to know to go find him in the end zone, get his memory card, and then we have a workstation set up in the tunnel to where our interns can go, you know, export a quick photo, um, put it on our box account so that way our social coordinator can kind of see that going up in real time. And we're always texting and and communicating. So as soon as something happens, we can text through, hey, did anybody get that? And our intern can say, Yeah, I'm on, I'm running the card back now. And then boom, like I said, two minutes later, it's up on social, you know, for the world to see. And that's where we kind of take pride in our job, you know, that real-time content. Um, because even though people are watching the game on TV, we know they're still scrolling on their phones. So we want to provide that second screen experience to where they'll see the TV feed, but then they see the celebration on the bench, you know, they see the behind the scenes in the huddle, that kind of stuff. And we, you know, we like to provide that to our fan base.

SPEAKER_01

The turnover, was it the turnover sword? You know, you guys are always there for that. Um, and there's a lot of things that I think people are fans of are just now catching on because of what you guys do and provide them, you know, behind the scenes footage because I think naturally human nature, the eyes aren't looking at the bench, they're looking at the field, or they're trying to hydrate or high five or something like that. But because of you guys, you you tell the story. Um, I want to show this clip because you guys are also

Turning Trends Into Player Storylines

SPEAKER_01

storytellers through video and videography, and this is just one that was from last year um with a certain receiver.

SPEAKER_03

I feel like we've forgotten about Ryan Wingo.

SPEAKER_04

Allow me to reintroduce myself. My name is Wingo.

SPEAKER_01

And speaking of him, I think you guys are gonna be really busy this year um watching him and Cam Coleman and Arch. I don't know who has ISOs or what, but the the create the creative idea of using that particular track with that when I think he said he was what was the I forgot the storyline.

SPEAKER_05

Yeah, so I mean that's just an example of we're always looking for pieces of content to kind of you know shake it up or switch it up or be current. You know, Coach Sark had a I think it was probably a spring practice, you know, post-practice media availability, and he had that sound bite, and you know, that immediately popped in my mind, you know, that Jay-Z track. And so a lot of it, uh, people ask if we have like a set content plan. It's like, yeah, we have a lot of stuff outlined or ideas we want to try to incorporate, you know, in the grand scheme of spring practice or from a weak detail. But a lot of times stuff like that kind of you know falls into our lap for lack of a better term, to where it's like, all right, I know what I'm doing with this. And then, you know, a couple hours later it's on social media, you know, if not sooner, if it's something we can really attack and knock out pretty quick. So, you know, we're always looking around, you know, whether it's the press conferences or you know, sports center, sound bites, quote graphics, whatever we can use to kind of really, you know, amplify our players and and what they're doing on the field. We always try to attack that.

The Night They Packed Up Early

SPEAKER_01

You know, there wouldn't be, you know, it wouldn't be a man cave per se if it weren't man cave stories. Is there any story or stories in particular that are just as amusing today to tell as they were or it was when it when it happened?

SPEAKER_05

Yeah, I I'm sure there's plenty. Uh some a little you know more recent than others, uh that I might not be able to tell, but uh one that always kind of pokes into my mind, and I kind of use this in teaching our our interns and even our you know the learning experience for me. So um we were playing Texas Tech in 2020. Um you know, it was a crazy game. We were winning, they jumped out in front big, and you know, looking at the scoreboard, it didn't look you know very good, like the outcome was you know not going in our favor. And just kind of talking with Matt Lang, who was our creative director at the time, and you know, we kind of got in our feels a little bit, like, man, this this is done. And we kind of went to the tunnel in Lubbock before they kind of redid it, and all of our you know, our trunks of gear and equipment are right there. So, you know, for the games, I shoot with this big, bigger camera rig, or there's all these little intricate pieces and putting a monitor on there or a handle and the lens. So I'm breaking everything down, and we start hearing the crowd roar a little bit in the tunnel, and I'm like, oh I guess, you know, I guess they just scored again. We're down, we're down some more. And you know, I hear another roar. I'm like, oh, I wonder what that was. So I think Texas, we were down at least like 17 points at that time, late in the fourth quarter. And by the time we put our gear up and come back down the tunnel, we're recovering an onside kick with a chance to go tie the game with like a minute left in the fourth quarter. So me and Matt look at each other, we're like, man, what's going on? All right, so we start scrambling. All my my big game action rig is broken down. I can't use that. I gotta grab a smaller camera that I only really use in the bench just because it's you know a little easier to hold in in small places. He grabs, goes back and grabs his camera and lens. So we're shooting the end of the game as we force overtime, go into overtime and win on the last second interception on like our secondary cameras after we kind of packed it in a little early. So just another like crazy game. You know, we were able to capture everything we needed to at the end of the day. You know, Matt got some great photos, I got some great, you know, footage of the ending, and we were able to put together a great recap of that 2020 Texas, Texas Tech game. And you know, just a learned experience for me because I've been doing it for years at that point, but never really kind of pack it up early because you never know what'll happen. So um I teach that to our interns all the time, you know, always staying engaged, but uh you know, never really pack it up until it's it's really over. But that's just a like a life lesson for everyone. But everyone it was a crazy comeback, you know. Sam Ellinger led that comeback that day and a couple of late touchdowns, two-point conversions, onside kicks, and you know, I think Caden Stearns have had the interception at the end to kind of seal it late in over time. So um, you know, but Texas, that's you know, it's kind of sounds cliche and corny, but I mean that's the the Texas fight. Our guys are always, you know, fighting to the end. So that's something that we make sure we're capturing now. And I'll never forget forget that moment of panic, like, oh no, we've got to go get our stuff. We're about to win this game. So uh it was a fun time. We can laugh at now because we still were able to capture everything, but if I if we would have missed something, I would have you know never kind of forgiven myself. But again, life lesson. Uh right, you know, we're learning, learning on the job, but it was always learning. Yeah.

SPEAKER_01

Hey, this was not this is not a fun story to tell. So you you remember that well the 2018 season of Sugar Ball. So we were, you know, we were, you were, we all were there like three or four hours before kickoff, and we're doing all these Facebook lives. We go after about two or three hours, we go into the media mill area, and our phone starts blowing up. We miss Bebo charging. I mean, how are you supposed to plan for that? You can't.

SPEAKER_05

Never never know what's gonna happen.

SPEAKER_01

Ever. Hey, we're gonna meet, we're gonna hear more from Derek and close it out with Timochoa.

Sponsor Break And Summer Heat

SPEAKER_01

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SPEAKER_03

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Building Emotion With Every Angle

SPEAKER_01

All his people, including himself, different places around the stadium, reaction, sequence editing. I mean, that just tells you exactly what this team does. I mean, am I exaggerating or is that on point?

SPEAKER_05

No, that's a Perfect example. You know, that's our student interns' angles. One of those angles was my camera angle. Uh, our athletics creative staff, you know, they do a great job helping us out on home games, helping capture those, you know, wide shots of the stadium and the fans. So, yeah, you know, we have a lot of people, a lot of moving places, and then we piece it all together and hopefully make an impeccable video like that, kind of showing the emotion and you know, the passion that our our our guys have and our fans have, because that's usually where that connection comes from, right? That emotional connection because everyone can see the Sports Center clip on Twitter.

SPEAKER_03

Right.

SPEAKER_05

But they're not gonna see you know the students going crazy, tripping over each other, throwing water, you know, in the air, and all that all the craziness that happens after a play, you know, that's where we come in and really try to you know put a spotlight on that part of the game day experience.

SPEAKER_01

Well, I I know that that was the AM game, uh Thanksgiving weekend, phenomenal. Um, but you know, I think you enjoy this, you're very passionate about it, you're very talented at it, as is your team. But I think what I what I really love about what you get to do, you

Family Life On A Football Grind

SPEAKER_01

get to experience a lot of this with your family. Derek, you to have this opportunity. I know they're not by your side through each game, every road game, but I know this is not something you take for granted, but having your your team, Team Ochoa, there for so many of these moments. What's what's that like for you?

SPEAKER_05

Yeah, it definitely makes everything, you know, a little better, a little sweeter when they get to be around on game day or at the office for a little bit or just come say hi, or you know, just get like I say, kind of be at our side where we're doing it. You know, it's always fun. Um, my wife gets to experience some of the road trips, come on on the team playing with us every now and then for the bowl game. She's with us, you know, that that whole week usually. My kids could really not care less about the actual football side of it. They just want to run around the field, but uh they know what I do and they like seeing the work I do. So when I get home, my daughter will ask, you know, what do you film today, or you know, what videos you make today? So she she's starting to understand what goes into it. Um but yeah, I mean, whenever they come out to a game, I try to make a point to see them at halftime before the game, after the game, get them on the field when I can. So um, you know, they're you know, obviously important part of my life, the most important part for sure. So being able to do it with them, experience the highs with them. But you know, after a long day, or you know, we lose a game, I get to come home and you know, the kids, you know, they don't really understand the wins and losses part of it and you know what goes into it to not really come out on top after a game. But you know, when I get home, they can be happy either way, you know, as long as I come home and give them a big hug. So that that helps me kind of get over uh some losses pretty easily, you know, when I get home, kind of just see them, give them a big hug, and then make everything better. So uh definitely appreciative being able to have them around, but also getting to experience stuff in their lives, right? So our staff's very accommodating. Um, if I do need to leave a little early to go make a you know event at my son's school or my daughter's school, or you know, come in a little later because I'll I bring my daughter to school or drive my son off at you know birthday party or something. So, you know, just being able to make the moments count whenever they do come around um is very special.

SPEAKER_01

Is it the son or daughter do you think will are is leaning toward their creative side like their dad?

SPEAKER_05

Uh my daughter, they have different traits. So my daughter, she actually I'll catch her kind of fake vlogging. Um she has a couple of like Fisher Price cameras that we've gotten over the years. And uh sometimes she'll be building a Lego set, and I can kind of catch her like, all right, so now we're gonna put this piece here. So she kind of sees that a little bit. Uh my son's more of a uh he's a singer of the family, he loves to sing. He'll he'll build he'll belt out and dance around whenever the song comes on that he likes. So they're a little different in their own unique way, uh, but they definitely have a little creative to them.

SPEAKER_02

Hey Ben, tell me something good.

SPEAKER_01

Hey, fun fact, Derek, that is the voice of Mike Harge's son, DJ, before he hit puberty. He does not sound like that now. But is there anything going on right now that uh I mean, you and I I'm still programmed like I was when we first met by seasons, by what's about to happen. But is there anything that you might want to relay or mention that

PTO And The Never Ending Season

SPEAKER_01

hey man, life is good or just simply tell me something good, my brother?

SPEAKER_05

Yeah, I mean, I think for this past month is usually the month where we have our time away. Um, our the coaches go out on vacation with their families and you know get their downtime. And same for us and with social media, you know, we're never truly off. Um, you know, something's always happening, or you know, we have SEC Media Day or team activities pop up that we help cover summer workouts, you know, the players are working out every day. So uh, but July is usually when we have our time away from the office. And I think for me in the years past, I probably would still have my brain at 100% still working, trying to, you know, come up with things like every day and you know, not really turn it off. But I think, you know, the family aspect of it has helped me realize that yeah, it's time to turn it off for a little bit. So uh this month, you know, doing what we need to do work-wise, but also taking the time to step back, uh being able to be at home, you know, a majority of this month with my kids and my wife doing things with them, um, going out with my wife, you know, date nights. And, you know, we've recently really gotten into mini golf and putt-putt, and she's been kicking my butt a lot this month. So I'm trying to catch up to her. Uh so things like that, like um, you know, knowing when to turn it on, because I know you know next week we're gonna be foot on the gas, tool go all the way, you know, hopefully till February, you know, playing games basically. So um, you know, in my wiser years, I think, you know, being able to step back and recharge and definitely taking the time to, you know, better yourself and you know, kind of regroup and and get ready to go, you know, full stop these next, you know, four, five, six months, whatever it may be for the season. Um, so that's been good for me, you know, kind of being around the family like we're talked about, making sure we're doing stuff together and taking that time because you know, a lot of times we don't have a lot of it together. So when we do have it, that's them it's my main focus, and you know, enjoying them.

SPEAKER_01

Man, you're making good decisions. Now, honestly, I think everyone could uh benefit from your advice. So I think all of us who have pride in what we do, we kind of forget to take those three little letters, PTO, take advantage of it, pay time off, and go vacay and unplug. And man, you're right. And in football season, from your vantage point, it's a grind. It is, it is a true grind. And yeah, people, I would be go ahead.

SPEAKER_05

I said people always ask my wife and me, like, oh, so how's the offseason going? It's like, well, right now, right now we're in spring practice. Oh, what about spring after spring practice? Oh, well, then he's gonna be traveling for the NFL draft. Oh, well, after that, oh after that we have recruiting in the month of June where he's you know, we're working seven days a week during June. Everyone's there, you know, making sure we're doing our part in recruiting. So, like July is that one month where you know everyone's kind of charging that battery. But yeah, fall camp starts from you know, whenever the guys report back next week, and we're going every day until the season, and then you know, we might have a bye week where we might have like one Saturday off for a bye week. But then, you know, the the plan and the goal, you know, we're playing for a conference championship, we're going to the playoffs. I mean, the national championship games, like what January 26th, something like that.

SPEAKER_01

So later every year.

SPEAKER_05

Yeah, and then you start again with with winter conditioning. So um, that's what the hard part is, is constantly going and going. But you know, I'm not the only one in that predicament in our building, and I think that's part of the camaraderie that we all know. We're all kind of you know rowing the boat in the same direction, making sure we can do our part to promote the program, you know, on social, but you know, also pull our weight in recruiting too. So it's uh it's a grind, and it definitely isn't for everyone, but I can't really imagine being anywhere else. So I love it.

SPEAKER_01

No, you're you were made for this. You've got that grit. You were made for it, built for it. It's gonna be a fun year, and I I think it's gonna be a great year in the SEC. Uh I love all this talk. SEC, Big Ten, uh man, it's ebbs and flows. It goes back and it's a it's cyclical. Um and I think I don't want to jinx anything, but I have a really good feeling this is gonna be one of the last four, maybe last two remaining of one of the last two to four programs remaining standing. And hopefully you're you're taking shots and planning uh social media yeah the last week of January.

SPEAKER_05

Yeah, whatever whatever happens, you know, win or lose will be there. You know, that's that's part of it. So we're we're excited, and you know, whatever comes our way, we'll be ready. But yeah, we're ready for some football, man. Practice will start soon, and then we won't be here before you know it.

Closing Thoughts And Who To Follow

SPEAKER_05

Yeah.

SPEAKER_01

Hey, when you get if you're watching or listening, um follow anything Texas football related on social media. Shoot, even follow Derek Ochoa. I don't think he'll mind, but uh it's it's worth it. And I'm not just doing this to say follow the guy because he's a friend, but just it's well worth it. You'll see it differently now that you've seen this episode. You'll see it for the artistic point of view. Derek, much love, man, and I appreciate you joining us for an episode. Absolutely, man.

SPEAKER_05

Thanks for uh thanks for having me.

SPEAKER_01

Glad we made it happen. Absolutely. Next time we'll bring Stevie Lee on. Yeah, anytime you get uh to talk about the artistry that is the social media by V Derek October. It's always good to talk about